Story Time
“Erica doesn’t stay
in
her lane...
in a good way.”
A team member once said that during a company-wide meeting as it reflected my willingness and ability to fill in team gaps.
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(Not this kind)
My expertise spans multiple industry verticals and includes research, interaction, and visual design, as well as project and stakeholder management. I’ve also been known to develop and refine internal design processes to foster more efficient and collaborative environments.
I’ve spent the last 9 years crafting intuitive and impactful digital experiences for both agencies and startups in sectors like health-tech, retail, and financial services. My approach is a blend of research, UX best practices, interface designs, accessibility, effective design systems, and data-driven methods to align closely with both user needs and business goals.
I excel at driving projects from end-to-end—including project scoping and leading stakeholder communications in the discovery process to QA-ing builds to match the designs I’ve produced. Regardless of the project, I’m always deep in the trenches with Product and Engineering teams. I have an insatiable thirst for continuous growth which stems from my high quality standards and a desire to work better together.
Currently, I am freelancing with startups (one of which is set to launch a first-of-its-kind product) to expand their product features, guide their design system development, and support go-to-market initiatives.
Beyond my professional life, I’m scanning my backlog of film negatives, and slowly amassing a collection of wildly expensive pens (my favourite is the Tetzbo Chibien pen, in case you’re curious).
Select clients
Here are some of the brands I've had the pleasure of working with in the past.
